Journal
Notes on modern SEO, AI search, and growing quietly.
Practical writing for owners who want to understand what's happening in search — not just be sold to.
FeaturedGEO
How AI-powered search quietly changed SEO in 2026
ChatGPT, Gemini, and Perplexity now answer the questions your customers used to type into Google. Here's what that means for small businesses.
March 12, 2026·6 min read
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SEO8 min read
The 12-point SEO audit every small business should run yearly
A practical, no-jargon SEO audit checklist small business owners can run themselves once a year — no expensive tools required.
February 28, 2026Read
GEO5 min read
GEO visibility, explained without the jargon
What it means to be 'visible' in ChatGPT and Gemini, why it matters, and what to actually do about it.
February 10, 2026Read
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